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2020/09/17 10:26:56 プライベート♪
Each communication has to have something for the reader
Trust leads to sales.Each communication has to have something for the reader, the consumer of the material. Sales to profits. Frequency of message is still key but how it is delivered is changing. And, this is where care is required. Not now! Frequency can be done by large, small and micro businesses for very little money.Through conversing, we continue to have frequency but it is more potent - We are communicating rather than broadcasting.. What I mean by this is that we start talking, listening, asking, giving and educating. This can be in advertising, in stores, publications and with our colleagues, friends and family. Too often and it becomes an interruption. But, instead of firing, we start conversing.Copyright 2009 Karen Purves All Rights Reserved.

Twitter is Cable Rollers Factory another tool where you can deliver frequency within 140 characters.So, how do we market today?Well, we take a tried and tested model of Ready, Aim, Fire..Advertising was the way to get messages across to the most number of people by interrupting their viewing, listening, reading or daydreaming.Time for action Just reading this article is not enough! Take a moment to assign time in your calendar to review how you build trust and sales through frequency for your business.The downside is that, because it can be done by everybody, there is an info-glut.How do we know our famous brands? Well, we have seen them over and over again. You know the old adage of walk your talk.Unfortunately, there's no magic formula to determine the optimum timing - so you're better to test different approaches.

Failing to do that means they lose interest and stop participating and are lost forever. We are learning about our market all the time and adapting to their changing needs and desires.. Not frequent enough and your reader loses the thread of your overarching message.Throughout our conversation, there are three things we have to exhibit for trust to develop:Consistency Do as you say. You mix information giving, sharing and support to build awareness and trust.. And, we are all selfish about how we spend own time and attention. Not always that easy!Value Provide material people want and will useAttention Show interest in them, give them your attention, explicitly reward their attention and not just promoting what our products and services can do for them..Frequency leads to trust.Frequency Builds Trust

We're in a revolution where the old tools of marketing are not as effective.We use frequency, instead of interrupting, to build awareness and permission to get closer to our prospects and customers. And here, the key is the timing of each communication.Now, there is too much going on in our lives to be aware, let alone wanting more tugs on our scarce resource, attention. We have new tools which are very effective but the implementation can leading to switch off just the same.Consider 20 years ago, frequency meant spending huge sums on advertising, direct mail campaigns and the like.The email is a prime way of delivering frequency.
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